4imprint e-Book Showcases 72 Customer Stories About Promotional Product Success
The new eighth edition Promotional Products Work e-book from 4imprint, Oshkosh, Wis., profiles 72 customers’ creative uses of promotional products for successful and well-received fundraising, thank-you gifts, buzz-building, branding, team-building, trade shows and incentives. The promotional products retailer has been profiling and publishing successful customer ideas since 2012 to inspire others and provide guidance.
“In the 20-plus years I’ve been working with 4imprint, you’d think that I’d have seen every possible use for an imprinted pen, bag, tumbler, tech gadget or embroidered shirt,” writes Kevin Lyons-Tarr, 4imprint CEO, in the e-book’s introduction. “But every time I read through customer comments and reviews, answer their emails, or chat on the phone, I learn something new.”
The ideas come from 4imprint’s “Two-Second Surveys,” conducted with customers who ordered and used promotional products. The e-book, with ideas from schools, government agencies, small businesses, health care and more, is chock-full of ways to use logo-emblazoned giveaways, branded promotional items, corporate apparel and personalized gifts.
Examples featured in the e-book, include:
- A local festival used tote bags to build relationships with teachers in local classrooms.
- Brightly colored shirts made event volunteers visible and recognizable during events.
- Pens were given to community members to commemorate a local event.