4imprint e-book Showcases Customer Stories About Promotional Product Success
In the seventh edition of the Promotional Products Work e-book, 4imprint, Oshkosh, Wis., profiled 86 customers who use promotional products for fundraising, thank-you gifts, buzz-building, branding, team-building, tradeshows and incentives.
The e-book ideas came from 4imprint's "Two-Second Surveys," conducted with customers who ordered and used promotional products. The e-book, with 86 different ideas from schools, government agencies, small businesses, health care and more, is an idea-filled guide to using logo-emblazoned giveaways, branded promotional items, corporate apparel and personalized gifts.
"Customers love both sharing their successes and reading these stories," said Kevin Lyons-Tarr, CEO of 4imprint. "The stories often inspire new creative ideas from others, and it's a joy to see how innovative promotional products are appreciated and really make a difference."
Among the 86 ideas included in the e-book:
"We use the flash drives to load all of the presenter files from our annual conference and give them away to all of the attendees at the end of the day. That way, attendees don't have to worry about writing everything down, since they'll get a copy at the end of the day. And, it's an incentive to stay all day so they can get the materials!"
- Katie, APSRC
"In order to reduce labor costs, we began offering the laptop sleeves to encourage folks to sign up for automatic payments. This reduced the time and costs associated with monthly billing. We've had a 90 percent acceptance rate, which far surpassed our hoped-for 50 percent rate."
- Richard, Tech Connection
"Our county is working hard to promote emergency preparedness. This drawstring bag with a preparedness message is being distributed to our residents. It is also being promoted as a start to their emergency 'go' bag kit, and will be filled with additional supplies to be given to some of our homebound residents."