4imprint Releases "Promotional Products Work" 5th Edition e-Book
A small business logs a direct mail open rate of 16 percent thanks to a colorful, branded pen. A school nurse credits a water bottle giveaway for fewer student stomachaches and headaches. An accounts receivable office resolves 25 percent of its open cases using a branded jar opener. These are just some of the success stories profiled in the "Promotional Products Work" fifth edition e-book from 4imprint. The newly released guide includes dozens of ideas direct from customers who've used promotional products to get results in business, government, non-profit, education and healthcare organizations. The e-book draws its ideas from surveys conducted with customers who ordered and used promotional products.
With 72 different ideas coming from a broad range of industries, this e-book is an idea-filled guide to using logo-emblazoned giveaways, promotional items, corporate apparel and personalized gifts. Customer stories include ideas to:
- build brand awareness
- generate tradeshow buzz
- spread the word
- say thank you
- give incentives
- promote teamwork
- raise funds for a cause
"We are so grateful to those who have contributed their stories and ideas so that others can be inspired," says Kevin Lyons-Tarr, CEO, 4imprint. "Our customers are so creative. It is an honor to be a part of what they are doing in their industries."