Outside Possibilities

Ah, spring. It's the most wonderful time of the year (sorry Christmas). Long days, chirpy birds, not shoveling snow—spring is like Mother Nature's apology for that whole "winter" thing.

It's also the time for outdoor activities, which makes it an important season for the promotional products industry. With all the folks clamoring to get out of the house, breathe some fresh air and awaken from the chocolate- and whiskey-themed holiday stupor that saw them through the winter months, outdoor products will soon be in high demand.

We know what you're thinking: "Chocolate- and whiskey-themed holidays are the best!" That's true. But we know you're also thinking about how there are thousands of outdoor activities and millions of related outdoor products. That can be intimidating, but relax. Let our guide to the great outdoors get you started with some great products and promotion ideas for some popular outdoor activities.

THE BACKYARD BBQ
The product: BBQ Tools
Why they're so great: "Clients appreciate gifts that are not disposable, can be used over and over, and offer a high intrinsic value," explained Daniel Berkowitz, president of Picnic Plus, West Chester, Pa. "Due to the current economic situation, more people are staying home or traveling local, but still want an adventure away from the daily chores of being home," he added. "Recreational products can offer an inexpensive getaway."

Where to sell: "Since the product is compact and useful, it can be offered for a variety of customer programs [including] company BBQs, camping incentives, dealer programs, tailgate parties, and meat and poultry producer giveaways," said Berkowitz.

Put into practice: He related an anecdote where the Ember BBQ tool was offered on an all-terrain vehicle company's website as part of a dealer incentive program. "[It] generated three reorders over the summer period," he noted.