Outside Possibilities

THE CAMPING TRIP
The product: Camping Lanterns

Why they're so great: "A great advantage of outdoor promotional products is that not only do they carry a company logo or message, they are functional items that the end-user can use in everyday activity," said Kevin Xiao, vice president of Atteff International, Ontario, Calif.

What to look for: Xiao explained that lanterns and other camping products often feature attention-grabbing designs and colors, as well as multiple large imprint areas. He noted that lanterns also have a high perceived value on top of their promotional effectiveness, thanks to their functionality and reliability.

Put into practice: "A distributor once came to us for a flashlight sample," said Xiao. "They wanted something functional with perceived value that their employees could use on a trip and could keep as a gift from the company. Instead of just sending out the flashlight sample, we recommended a package deal with outdoor-themed products," he explained. "Our client told us afterwards that the end-buyer was extremely happy about the program, all of their employees loved the package they got, and the company trip was a big success."

THE TAILGATE
The product: Portable BBQ Grills
Why they're so great: Scott McCormack, director of sales and marketing for Picnic Time Inc., Moorpark, Calif., explained that grills and other outdoor products are generally associated with relaxation, and that that association can resonate with clients and end-users. "This connection is repeated and reinforced with each use of the product," he said. "In addition, outdoor products are almost always used in group settings, exposing the client's name and logo to a large number of people."

Where to sell: McCormack noted that portable BBQ grills are easy to transport and quick to setup, making them great for tailgating, beach events, camping trips, family BBQs or picnics.