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Sean Norris
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Where to sell: "Since the product is compact and useful, it can be offered for a variety of customer programs [including] company BBQs, camping incentives, dealer programs, tailgate parties, and meat and poultry producer giveaways," said Berkowitz.
Put into practice: He related an anecdote where the Ember BBQ tool was offered on an all-terrain vehicle company's website as part of a dealer incentive program. "[It] generated three reorders over the summer period," he noted.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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