The Promotional Pantry

It goes without saying that food is way up there on the hierarchy of needs. Not only does it top the charts of necessity, it is also way up there on the decadent guilty pleasures chart. So to help you sell your piece of the edibles pie, Tom Riordan, president of Maple Ridge Farms, Mosinee, Wis., and Alex Jovetic, vice president of sales, Taylor & Grant Specialties, Buffalo, N.Y. and Chocolate Inn, Freeport, N.Y., gave their top five tips to selling deliciously decadent edible promotions.