The Promotional Pantry
TIP 2—KNOW YOUR SUPPLY CHAIN
Alex Jovetic: "Customers are beginning to have expectations of made-in-America and four-color process direct imprints on the many different aspects of food and packaging. Quality of imprint and food from a trusted source are becoming far more prevalent. After instances of contaminated products from sources outside of the United States in the past few years, domestically made food items should be the demand of everyone in this industry. Know where it has been before you put it in your mouth."
Remember: The responsibility of safety is yours. From the moment a product is born or baked product safety responsibility runs through the supply chain. Distributors are equally legally responsible and hold equal liability when it come to providing safe products to their clients.