The Promotional Pantry
5 tips to get
you selling edible
promotions
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TIP 3—MAKE IT MEMORABLE
AJ: "We are seeing a move to breath mints and more in our imprinted tins. Tins may be used in every day promotions and provide staying power long beyond the consumable … because people do not throw the tins away. With that in mind, when end-buyers take advantage of our ability to print QR codes on many of our tins, the recipient may scan that code on occasion for years to come. This provides everything the end-buyer could hope for in delivering a message and customer interest and retention."
Remember: QR codes are cost-effective and a great way to move traffic from a tangible product or package to a website with just a simple scan on a smart phone.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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