Snack on This
1. Be proactive
As lucrative as edibles can be, many companies are missing opportunities to sell. Why? “Distributors are typecast. Clients think of them for promotional products, not food gifts,” Riordan said, noting end-buyers rarely reach for edibles on their own.
“[End-buyers] are inundated with emails and food gift catalogs from Labor Day through Thanksgiving, and they naturally think of those giant food gift companies first,” Riordan explained. It’s up to the distributor to be proactive—to let the end-buyer know they offer edibles, and explain why they are best for the job.
Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.