Snack on This
5 ways to bolster edible sales
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Once end-buyers know you offer edibles, win them over by appealing to convenience, DePalma said. Think of a party where someone must plan the details, including how to feed the attendees. “For the sake of convenience, I would have much rather purchased these items from the same source as my other products than be burdened by having to go and purchase these items in bulk to hand out,” said DePalma.
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Allison Ebner
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Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.
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