1. Tie Into A Theme
For buyers that want a "wow" factor, look no further than custom neckwear from St. Louis-based Diane Katzman Designs. Diane Katzman, president, is mindful of trends and works with her artists to create tasteful yet fashion-forward designs. "Developing a design where the logo is subtle makes it a much easier sell for distributors, because recipients will actually want to wear them," she said. "There's a delicate balance to designing a banner for your brand without the logo being overtly in your face."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.