Katzman developed a men's tie and a ladies' scarf for H&R Block that incorporated the company's black and green color scheme and square logo in a tasteful and on-trend design that was featured in an online company store. To complement these, she added green square earrings for a corporate event and hand-beaded bracelets that were used as customer gifts. All the pieces worked in conjunction with one another in style and color so they could be mixed and matched depending on the occasion. [The scarf is pictured on page 22.]Katzman said, is exclusivity. "Because every design is unique, no one else can have them," she explained.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.