5 Ways to Complete an Outfit and Get Brands Noticed
For those looking for corporate gifts or incentives, a brand-name handbag will get ladies' attention. "Brand-name fashion accessories are meaningful to employees because of the retail brand appeal, and these items don't necessarily need further decoration because recipients know who gave the gift and why they received it," said John Costelli, vice president of sales for Castle Merchandising Inc., Garden City South, N.Y. "Because of the retail brand-name, there is a higher perceived value for these items, making them great for milestone, achievement or service awards."
Selling brand-name merchandise is a bit different than selling traditional promotional products, so Costelli noted some considerations when giving this kind of corporate gift. First, he recommended looking at the universal appeal of the item. "Most migrate toward black or camel colors, although on-trend colors, such as ruby, can make a statement," he said.
Also, determine the gift's presentation. Will it be given at an awards ceremony or banquet, or will the item be direct-shipped with a thank-you letter? "We can even host fitting events for handbags where recipients can consult with a stylist, try on various styles and choose the bag they want," Costelli explained. "We have inventory stocked on site so recipients can take the bag home with them. It's a fun, different event that gives instant gratification."
5. Put Your Best Foot Forward
Marilyn Monroe said, "Give a girl the right shoes and she can conquer the world." We couldn't agree more. And thanks to the folks at Oceanside, California-based Neet Feet Inc., women (and men!) can rule their realm in comfort—while sporting their favorite brands.
According to John Amsterdam, Neet Feet president, trade show giveaways are one of the top uses for promotional flip-flops. "Giving away flip-flops at a trade show will have attendees begging for a pair to replace their uncomfortable shoes," he said. "If you look at the unpleasant expressions of women at trade shows and then look at their choice of footwear, you can see what I am talking about." (For those of us who attend The PPAI Expo every year and walk the show for three days, we know all about pained feet!)
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at firstname.lastname@example.org.