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One of the benefits of custom neckwear, "This protects the brand from being copied by rivals, and it protects distributors from competitors."
2. Watch for Trends
Watches are one of the most functional fashion accessories out there. But just because timepieces are traditional doesn't mean they have to be boring. At least not if Vito Ciaravino, president of Intelligent Galaxy LLC, White Plains, N.Y., has anything to say about it.
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Lisa Horn
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Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.
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