5 Ways to Complete an Outfit and Get Brands Noticed
Amsterdam noted that travel groups are one of the top markets for logoed flip-flops, especially when the group is going to a warm locale where the "Logo Sole" can leave an imprint in the sand. Teams, schools, clubs, and reunions are other top users of logoed flip-flops, and often offer them as incentives or use them for fundraising. Gift-with-purchase is another popular option for logoed footwear. "Many high-end retail designers and cosmetics companies have discovered it and repeat the promotion ever year," he said.
While some may fear selling logoed sandals because of sizing issues, Amsterdam says that it's not a problem for savvy distributors. "Unlike regular closed-toe shoes and sandals, flip-flops don't have a critical fit," he explained. "They can be worn a little small or large and still fit. In fact, some buyers decide to only offer one size per gender to keep distribution simpler, or just one size—large—which can be worn by almost all."
Lisa Horn, CAS, a 19-year industry veteran, is a regular contributor to industry publications and is a Founding Chef and editor-in-chief of PromoKitchen. Also known as @ThePublicityGal, she works with suppliers, distributors and industry service providers on their publicity, content marketing, blogging, catalog, social media and strategic communication efforts. Connect with her at www.linkedin.com/in/lisakhorn and www.facebook.com/lisakhorn.biz, or visit her at www.thepublicitygal.com.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at firstname.lastname@example.org.