"We don't like boring watches," he said. "Every year, a person will look at his or her watch 5,000-plus times, so each instance the time is checked and the logo is seen, it must be memorable."
Want to be on trend? Check out the company's Chill line of watches. The 11 colors run the spectrum from bright (blue, cyan, green, lime, magenta, orange, purple and yellow) to traditional (black, red and white). But there's more to these watches than good looks. "The Chill was developed by a New Zealand-based sportsman who is very into the outdoors, and he needed a timepiece that can get wet and dirty, and be durable enough to be knocked around," Ciaravino explained.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.