On the Ballpoint
6 critical facts to remember when selling the industryโs most enduring promotion
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From peace treaties and political volleying, to the simple symbolic act of signing on a new home, putting something in ink has real meaning. Promo Marketing spoke to Bill Mahre, president, ADG Promotional Products, Hugo, Minn. and Laura High, senior trade marketing manager, Norwood & BIC Graphic North America, Clearwater, Fla., to find out what really matters when selling writing instruments. (However wildly fascinating it may be, eating them does not make the list.)
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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