6 Promotional Products Ideas for the Automotive Market
A McKinsey study from last year found that car buying dropped 47% in the U.S. It was even higher in Europe and China. When people had nowhere to go, they didn’t feel any reason to make a big purchase.
But, with the economy beginning to reopen, and vaccination numbers rising to a level where people feel comfortable going on vacation or returning to the office, car buying is coming back.
As those buying habits return to normal, car dealerships and mechanics will need ways to attract customers. Here are six products they can use to get buyers in the door, and keep their brand visible when those customers are on the move.
1. Car Coaster Flat Tire Coaster by Americanna Company LLC
Both eco-friendly and effective, this coaster is made from post-consumer recycled tires in the U.S. Just like your rubber tires grip the road, this coaster holds onto your drinks. It has a notch cut-out for easy removal, and fits in the bottom of most standard cup holders.
2. Storage Metallic Travel Set by AP Specialties
This kit has you covered for more than just the ride. It includes a car charger adapter to keep your devices at full power when you need the GPS or road trip playlist, but it also has earbuds and a wall charger for the hotel.
3. Ice Scraper Mitt by Debco
Not having an ice scraper after unexpected weather is a good way to ruin your day. Even if you have an ice scraper, does it keep your hands nice and toasty while you free your car from winter’s evil clutches? This one does.
4. Hi-Impact 3-D Traditional Frame by Garyline
“Nice car! Where’d you get it?” The answer to that question is always there when end-buyers drive off the lot. Every traffic jam becomes an advertising opportunity. And every less-than-stellar parking job will draw even more eyes to the logo.
5. Automotive Phone Mount by Hit Promotional Products
Please don’t look at your phone while driving. If you need to glance at the GPS, safely mount it to your air conditioner with this secure magnetic mount that fits most air vents. If you need to change the music (like when that Trapt song that you swear you didn’t add to your driving playlist comes on), it’s right in front of you. No need to rummage for it.
6. 11.5x15" Economy Single Reverse Car Flag by QUINN
No matter if it’s your favorite sports team, the local high school or a cause you believe in, fly your flag proudly every time you take a spin around town. It’s also a great way for dealerships to keep their logos even more visible throughout the buying experience. The flag is 100% polyester, and there are no additional parts or assembly required.
Looking for more ideas for the automotive market? Check out Promo Marketing's free product search tool for these and hundreds of thousands of other products.