Token of Gratitude
Many suppliers, including Logomark, offer incentives at a wide range of price points, combining budgets and goals in order to “find the perfect product mix,” explained Padian.
3. Useful products
The purpose of a gift program is to reward—for hard work, sales, achievement, etc.—so make sure you offer products that the rewarded will not just enjoy, but put to use. “The trend towards ‘home and hearth’ continues, as participants want items that can be used by the entire family,” said Dean Resnekov, director of indigo, Mount Prospect, Ill., who cites housewares, home electronics and luggage as popular selections.
“As the economy continues its sluggish recovery, participants see incentive programs as a way to get items for the home without spending disposable income, saving that for other things like eating out and going to movies/concerts,” Resnekov said.
4. Purposeful promotion
In order to provide the best product to reach the end-buyer’s goals and the message of an incentive program, information is crucial—what the items will be used for, how they’ll be distributed, who’ll be receiving them.
“This information allows you to get more creative in your product offering, and target the best items to ensure a successful program,” explained Bryan Irby, sales manager of American National Supply/iMark, Arlington, Texas. “You simply have to continue to discuss and ask questions until you feel comfortable that you know what the goal is.”
5. End-buyer understanding
With so many products to choose from, the direction of the promotion often comes down to whether the end-buyer is more modern or traditional. “There is […] a distinction depending on the end-user and what industry they work in,” said Claudio Vazquez, president of Clava American, Englewood, N.J.
Banks and insurance companies tend to stay conservative, while studios and software companies prefer newer products, according to Vazquez. Pitch products that appeal to your end-buyer’s sensibilities to find the right match.