Token of Gratitude

1. Creative thinking

Oftentimes, end-buyers stick with traditional items for gift orders because they don’t know the full spectrum of their ­options. “They may not think of a new type of product as being a viable gift until you show them the potential,” said Eileen Lucky, promotional sales supervisor of Moorpark, California-based Picnic Time. She recommended suggesting a couple of items the client wouldn’t expect but are applicable to their end goals to show them you understand their mission.