That's all well and good, but what happens when your client wants a T-shirt to outshine its competition or win over a new consumer market? How do you tweak your T-shirt promotions so you are not recycling outdated ideas?
You can find inspiration by heading to the shopping center closest to you and visiting stores geared toward your client's target market. Does Ann Taylor have a special display of scoop necks? Perfect for that "Women in Business" event your client is throwing. Is American Eagle showcasing thick necklines? Good to know for that middle school promotion you are planning. Is Rag & Bone stocking up on tight tees for men? Good thing you saw that before doing the standard beefy tee for that fraternity party. The list goes on. But before you go anywhere, read the tips on the following pages.