Let's Go to the Mall
5. Men and women have swapped T-shirt styles
10 years ago, all men's clothing was baggy and about five sizes too big, while women's clothing was as tight as possible, belly-baring and about five sizes too small. Somewhere along the way, men and women swapped sizing values. "For women, that means a lot of the styles are becoming looser fitting and for the men it's almost the complete opposite," Nielsen said. The shift has been subtle, but notable. (Don't worry, women aren't wearing parachute pants and men aren't sporting crop tops. Yet.)
6. Never forget the power of samples
Scult mentioned that sending samples to your clients is the best way to convince them to purchase a higher-end tee or splurge on that organic ink imprint. "We send free T-shirt samples to not just have in their hands, but wear on their back to understand what all the fuss is about," he said.
7. Know how your client wants the shirt used after the promotion
Scult suggested asking end-buyer what they want users to do with the shirt after the event or promotion. Do they want end-users to wear it again or donate it to Goodwill? If you can make the T-shirt a favorite of the user, then your client gets more impressions and you get a repeat order. "A T-shirt is just T-shirt, until it becomes your favorite thing to pull from a warm dryer and wear again and again," Scult concluded.