The Push to Portable
Electronics have officially gone portable. Children listen to music on MP3 players, teenagers text and tweet on smartphones, and adults prepare presentations for work on tablets. Even the elderly are using electronics (Angry Birds is ageless, after all). The rise in portability is good news for the industry because it means demand for electronics and their associated accessories is up. Tablet cases, headphones, compact car charges and other accessories are all necessities in the new portable electronic world. There are some downsides, however, that come with this increased demand. Markets have broadened, imprinting techniques have advanced, even the vocabulary has changed. To keep you with the times (and money) of advancing technologies, we came up with eight do's and don'ts of selling portable electronics and accessories sales.
Follow Tech Trends
Advances in computer technology have made devices more affordable and accessible to the promotional industry. "The advantage to distributors is that new-age technology is gradually becoming more affordable to the masses," said Mike Szymczak, co-owner of Chicago-based OrigAudio. "This is great news for those who have clients with budget constraints that in the past would price themselves out of quality products." With affordability and availability too, comes rapid product change and evolution. Kim Newell, president, World Wide Line, Covington, Tenn. explained why this attentiveness to these constant product developments is to your advantage. "This market changes so frequently, and captures such a huge consumer base, that if you are on your game as far as the latest-and-greatest, you are sure to close a sale," she said.
Remember That All Companies Use Computers
Every office has computers, whether it's located in a high-rise or a home. Be aware of the technology of the businesses you sell to, because there are endless opportunities for selling computer accessories. "All channels and demographics have use for computer accessories," said Szymczak. "With technology being part of business and everyday life, the markets are not specific to what type of company you would normally think of for computer accessories," elaborated Newell. "All aspects of marketing in some way comes back to use of technology, so we see all types of markets using these products as a way to keep their brand in front of the consumer," she said.