The Push to Portable

DON'T: 

Worry about Reorders
Due to the mainstream popularity of portable and personal electronics, accessories are constantly in demand. Szymczak noted a strong reorder rate for OrigAudio. "We have about a 15 to 18 percent reorder conversion rate," he said.

DON'T 

Worry About Kid-Specific Products
"So many children at younger ages are exposed to the same technology as adults, the accessories tend to be the same," said Newell. "Focus tends to be a cross version of what would work for both children and adults."