Fielding Success
2. Gauging Success
The Phillies' top goal for a promotional giveaway is to get fans in the ballpark. Brandreth noted that giveaways can be a boost to sales in addition to reducing the no-show factor for ticketholders. "Maybe a Tuesday, Wednesday and Thursday game would [have] similar sales, but when there's a promotion—maybe on that Tuesday and it beats that Wednesday, then you know it worked pretty well because you sell more tickets, you have the people in the park, they're spending money on retail, they're spending money on food [and] parking, and they're hopefully enjoying the game and getting a cool giveaway," he said.
- Companies:
- LarLu Manufacturing
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.