Pouring It On
7) CASH IN WITH FASHION
Remember, fashion doesn't have to take a back seat to function. "We designed our LF [series of] umbrellas with a deep, rich color palette, and detailed every piece with the London Fog brand," said Scott Pearson, vice president of merchandise and design for Sweda Company LLC, City of Industry, Calif. "Back [your umbrella] with fashionable colors and a classic brand and you'll have a winner."
8) DON'T SKIMP ON QUALITY
"In our category, you generally get what you pay for," stated Blackmar. "If one brand seems much less expensive than the others, it may just be cheap." In other words, an umbrella could be decked out with all three thousand features the United States Patent Office has to offer, but if it breaks down in a week, it's just three thousand more reasons to be disappointed.
Adams advocated paying extra attention, so to speak, to ensure that the end-user receives the best possible experience with a given product. "If an umbrella only lasts one season, you will not have saved any money over spending a little more up front and having an umbrella that will last for years," she said.