Take It Outside
8 well-worn tips for selling outerwear
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But that doesn’t make it an easy sell. With so much customization and functionality, it can be a daunting task to find the right fit for your client. To help you out, we spoke to three industry professionals—Norman Bishop, president of Bishop Custom Clothing, Vancouver, B.C.; Terry Chen, general manager of Landway International, San Francisco, Calif.; and Barry Lipsett, president and CEO of Charles River Apparel, Sharon, Mass.—who gave us these tips to help you warm up your sales this winter.
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Allison Ebner
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Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.
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