Take It Outside
8 well-worn tips for selling outerwear
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1. Think retail, look retail
Dubbed “the king of wearables” by Bishop, outerwear reigns supreme due to its functionality—and its visibility. The key to getting end-users to wear it (and build your client’s brand awareness) is to give them something they want to wear.
“We want our clients to feel like their jackets were created specifically for them and that their logo wasn’t applied after production, but incorporated during the design process,” Bishop said, noting logo integration is fundamental to create a retail look.
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Allison Ebner
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Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.
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