What's the Plan?
2. Compact is Key
Tammy Peters, customer service at House of Doolittle, Arlington Heights, Ill., mentioned that smaller desk calendars are trendy right now due to smaller workspaces and telecommuters. “We are experiencing growth in compact desk pads (18.5x13"), which fit in a smaller work space, work stations and the home office,” she said.
3. When It Comes to Planner Color, Basic Is Best
Martichoux noted the wide variety of color choices for planners is this: “Black, black, black … and brown.” Though this color scheme may seem simple, it opens up the options for decoration. Your client can add color or texture with interesting imprints.
4. Imprint Options are Extensive
Peters noted that digital prints and four-color designs are most popular for calendars and planners. “Customers like to create or design their own covers and calendars,” she said. Martichoux added that debossing and filling are also popular.
5. Tech Isn’t Greater Than Paper
Martichoux pointed something out that will ring true as you read this paper magazine with your smartphone nearby (for AR purposes, not games, of course). “The reality is that people now use both,” he said. Peters agreed. “A paper calendar provides the perfect backup for your electronic device in the event it is lost or encounters technical difficulties,” she said. Plus, paper still has more room for decoration. “An Outlook calendar on your cellphone will never be as ‘visual’ as a calendars on your wall,” Martichoux added. 6. Home is Where the Calendar is
Peters noted that recent studies have found paper calendars are used often at home. “There is an average of three calendars in every household, [and] 75 percent of all households depend upon a kitchen calendar,” she said.
7. Spring is Calendar-Selling Season
And we mean really early, as in shortly after the winter of the new year, sell for the next year. “We start selling calendars early in April for the upcoming year,” Peters said. Plus, as an added incentive for your clients, many suppliers offer deals for repeat and early orders. “We call on reorders, offer early order pricing,” Peters said. “We encourage the placement of early orders with special promotions, deferred billing and shipping at no extra charge for storage.”