A Blitz That Has Don Draper Written All Over It (New York Times)

This article talks about alternate means of advertising being used to advertise the DVD release of Mad Men, a TV show about advertising. Got that so far? From magazine advertorials to retail partnerships, the marketing deluge for the popular AMC drama has been carefully manufactured in order to generate interest in the Mad Men brand as a whole as opposed to each individual season or episode. All that's missing are a few promotional products. (The New York Times)