Satisfaction Insured

Insurance companies are always interested in finding new ideas to best their competitors. "Renewals and new business presentations are taking place all year," said Kendra Bringman, director of marketing and sales for The Leslie Company, Olathe, Kan. Insurance companies make pitches to people and corporations season after season, and this constant marketing requires a constant stream of promotional products. Whether it's products that will be useful in a bind, like ice scrapers and windshield shades, or products that illustrate the professionalism of the company, like custom folders and presentation materials, insurance companies aim for new and interesting products to attract consumers and outdo their rivals.