Satisfaction Insured
The recession has interfered with the battle between insurance companies as they fight with their budgets and not each other. Though the economy has improved, insurance companies are still having difficulty reaching out to consumers. "Their clients (people like you and I) are pulling back on insurance. This has forced them to evaluate their budgets and ensure maximum return on investment for each dollar spent," explained Jim Hanika, co-owner of Proforma Amplified, Grosse Pointe Farms, Mich. The significance of every dollar means that promotional products are more necessary than ever. On the following pages, suppliers and distributors offer insight into the differences between big and small insurance companies and the best way to market your products to the recession-impacted industry.
- Companies:
- Crown Products
- Prime Line