The Future of Looking Good
Women's apparel, especially in T-shirts, will continue to move farther from the designs offered to men. "Asymmetrical styles with long, flowing silhouettes will continue to grow in popularity due to their figure-flattering shape and ease of movement," said Molly Raney, PR, media, events manager for Alternative Apparel, Norcross, Ga. She also mentioned more would be seen of '09s' sheer trend, mostly in soft, feminine detailing and draping. As for colors, she saw subdued hues such as lilac and seafoam being key, as well as earth tones and nuanced shades of red.
Kirwei Lo, marketing communications specialist for BroderBros., Trevose, Penn., added: "[A] recent trend that Vogue has reported on is that sweatshirts, sweat pants (think cropped and fitted for women) and fleece dresses are making a comeback to becoming fashionable. This trend will be interesting to follow as it makes (or doesn't make) an impact on our industry."
At bottom, second image from left: Alternative Apparel's Modal Silk Boyfriend Tee is designed to be sheer, have an oversized fit and feminine drape.(888) 481-4287
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Nearly every supplier interviewed mentioned either brights, or more specifically, 80s-style neons as a predominant color trend. Said Gina Gaudet, designer for Charles River Apparel, Sharon, Mass., "Corporations are becoming more comfortable with new colors, as opposed to just staying with their official corporate colors or the traditional navy or black." In addition to bright and retro '80s colors, she noted plums, corals, dusty blues and turquoise as less-conventional hues becoming more common. Gaudet recommended distributors keep some of these distinctive colors on hand to show clients, as certain hues, like coral for example, can be harder to visualize. "Your customers will probably never buy as much coral as they would the basics (like black), but that one 'wow' color you are showing could really get their attention."