The Future of Looking Good
At bottom, third image from left: The Women's New Englander Rain Jacket from Charles River Apparel is available in the less conventional hues of buttercup, pink/reflective and coral/reflective (shown). (800) 225-0550
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JACKETS AND OUTERWEAR
In regards to men's jackets, Alisa Buckner, merchandise and marketing director for Dunbrooke, Independence, Mo., said, "Trench coats and full-length great coats are out, replaced by shorter, edgier jackets." By "shorter," she explained the jacket should fall at about mid-thigh. She also recommended sticking with solid colors matched to apparel underneath, pointing out black, navy and charcoal as the safest and most broadly matchable choices.
Gaudet also offered a few tips for both men's and women's jackets. "Distributors should be aware that the retail trends are lending themselves more toward exposed zippers at pockets for additional detailing on jackets," she said. Gaudet added that she still sees women's belted jackets, as well as bomber and biker-styled silhouettes, continuing to trend positively. She warned, however, that outerwear too fashion-forward can harm a promotion, and distributors should take care to pick products that have enough stylistic longevity to last throughout their program.
At bottom, fourth image from left: Dunbrooke's Venture jacket illustrates the shorter length and safer colors, as well as extra detailing and emphasis on pockets. (800) 641-3627
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Look for organic fabrics to start catching up with the coloration options of their non-organic peers. Christopher Levesque, vice president of marketing for Anvil Knitwear, New York, explained that until recently, it was very hard for Anvil Knitwear to find brighter organic dyes up to the company's environmental standards (brightly colored apparel often depends on very potent chemical dyes). "This is no longer the case," said Levesque, who mentioned that in 2010, Anvil's classic organic tees would be available in Mandarin orange, spring yellow and green apple. "Not only do these … colors marry well with Anvil's sustainability philosophy, but they complement the current consumer demand for brighter colors."