The Future of Looking Good
At bottom, fifth image from left: The AnvilSustainable Transitional Cotton Tee, from Anvil Knitwear, uses cotton from farms transitioning to organic growth, and also contains recycled PET. (800) 223-0332
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Meaghan Dunn, creative director for Philadelphia-based Executive Apparel, described a few shifts in fashion for a subset of oxfords: women's blouses. "Sleeves are being worn shorter today for convenience and comfort (3/4 and short sleeves are very desirable) so as not to interfere with daily activities," she said. Dunn predicted that fabrics with a little added stretch would be appearing more, due to their overall more flattering fit, and mentioned a finer weave as another potential fabric trend. "The oxford cloth itself typically has a wide variety of 'finishes' which we feel tend to be a little rough," she said. "As a result, our oxford version is woven much finer, which helps to increase softness and reduce 'see-through' issues in the uniform industry."
At bottom, fourth image from right: The Ladies Easy Stretch Service-3/4 Sleeve Blouse from Executive Apparel is available in blue or white and is a 92/8 poly/spandex blend. (800) 227-3932
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Distributors looking for fashion-forward embellishments have a lot of options to consider. Wendy Gray, director of creative services for Vantage Apparel, Avenel, N.J., mentioned faux embroidery as a popular option, which she described as, "where we screen print a garment to look like it is stitched with embroidery." She also mentioned sequin embroidery and laser etching as two choices growing in popularity.
Cynthia Ng, director of marketing, print media, for Boxercraft, Atlanta, backed up the popularity of laser etching. "The frayed edges of the [laser-cut] lettering gives garments that cool, vintage look," she said. Ng and Jamie Henry, product development associate for Boxercraft, also noted that mixed media embellishments, a pairing of two different decoration methods like foil printing with solid inks, would continue to be popular.