The Future of Looking Good
At bottom, third image from right: The Unisex Headliner Hoodie from Boxercraft showcases a mixed-media design of knockout appliqué and print. (800) 914-7774
Circle 313 on Info Card or visit www.promomarketing.com/infocard
For fleece, traditional still seems to be the way to go. "In our industry we try not to get too trendy because our styles get put in programs that could last for years, and trendy styles don't do too well for these applications," said Lori Anderson, marketing manager for River's End Trading Company, Hopkins, Minn. She suggested looking for items that decorate well, are broad in stylistic appeal, and to stick to proven colors like red, navy and black.
If you are interested in a little edgier look, there are some options. "'Novelty fleeces' (including faux furs and soft silk-like fleece), as well as textured fleece, are immensely popular at retail right now and are making their way into our industry," said Gaudet.
At bottom, second image from right: The Columbia Women's Benton Springs Full Zip Jacket from River's End Trading Company is 100 percent polyester fleece and is available in charcoal, beet, black, navy and winter white (shown). (800) 488-4800
Circle 314 on Info Card or visit www.promomarketing.com/infocard
ACTIVEWEAR AND GOLF APPAREL
Tim Stiene, vice president for Whispering Pine Sportswear, Monroe, N.C., named contrasting mesh inserts and piping as style treatments slated to show up on the company's future activewear tees. He mentioned also that buyers of golf apparel are becoming more interested in retail styles, as well as performance features like moisture wicking.
Buckner added that other style features popular in performance and golf apparel are those that add to comfort and ease of movement, such as ribbing, which gives the garment a clean look and keeps it from bunching up or hanging.