The Incredible, Edible Sale
A HANDY GUIDE TO PROMOTIONAL NUTRITION
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Though coffee drinkers typically fall into one of two clearly defined groups—those who love the strong, bold flavors of the ubiquitous green-and-white java pusher, and those who prefer a more mellow blend—mild rules the day when it comes to promotional success. “You need a coffee that’s going to please most of the people most of the time,” Salzman affirmed. He related the story of a pharmaceutical company’s coffee promotion to illustrate his point.
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Christen Gruebel
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