Toy Around with Gadgets & Gifts
May the road rise to meet you
May the wind be always at your back
And, may your Irish crystal recognition award be shipped directly from County Tyrone, Ireland.
Not exactly how this Irish phrase goes, but it could very well be the dictum from Incentive Concepts, the Maryland Heights, Missouri-based supplier that knows the importance of adding value to distinguish its offerings from the slew of brand-name choices available in the ad-specialty industry.
“Buyers are looking for the perfect product that will motivate, excite and create the desired response, yet buyers will do their homework and research to find the best value—not just price—for their customers,” said Marsha Brooks, director of sales and
Which is why, when it comes to premium products, Incentive Concepts partners with brands that sell on quality and perceived value, not price points. One of those partnerships is with Tyrone Crystal, which, Brooks pointed out, is the only Irish crystal manufacturer that still produces all of its 32 percent pure-lead Irish crystal on the Emerald Isle. “We ship directly from Tyrone County, Ireland, to the award winner,” she noted. “That makes a statement when it reaches the recipient.”
Oreck is another brand carried by Incentive Concepts that adds value to its upright vacuums by bundling them with other products, such as irons. “The perceived value of the upright is enhanced because of the value of the bonus products that are included in the packaging,” said Brooks.
For years, Selco Custom Time has been searching for a line to augment and complement its successful 70-year product history. The Tulsa, Oklahoma-based supplier also recognized a need in the premiums and incentives market for high-end, high-tech items that are not only presentation-ready, but will also earn a higher gross profit for distributors. As a result, the AbelleTech line was born.