Toy Around with Gadgets & Gifts
“With our experience in providing unique packaging solutions, plus the opportunity to partner as a master distributor with Oregon Scientific, the decision to create the AbelleTech line was very easy,” said Mark Abels, president of Selco Custom Time.
The AbelleTech line features trendy electronic gadgets, such as a wireless mouse, MP3 players and digital cameras. Customers can create a gift set by choosing items and packaging that capture the promotion.
“End-users like these solutions because they are different and are created especially for their events,” said Abels. “Distributors like them because they can make higher margins and limit competition with custom-made products.”
While all industries, from education to construction, have a reason to use premium awards and incentives, Selco Custom Time has noticed this product category is most prevalent in transportation and manufacturing. “Both industries tend to leverage awards for safety, years of service and volume in sales,” added Abels.
Case in point: Metro Trucking’s incentive promotion for its safe driving program. The trucking company uses one of Selco Custom Time’s Medallion watches to recognize employees who make an effort to maintain exemplary driving records. “The drivers wear their watches to show the standards of excellence within the company,” said Abels.
RETAIL IS ALL THE RAGE
Incentive Concepts represents some of the most popular brand names in the retail market, including Bose, XM, Apple iPod and LG. And, as Brooks noted, “If it’s hot in retail, it will be hot in the premiums and incentives market.”
Incentive Concepts witnessed this trend first hand at the Promotions East trade show in Atlantic City this past June with the TomTom GO 700—a portable GPS navigation system that generated quite a buzz from attendees.
“TomTom has begun to do a lot of advertising to drive their retail sales, which drives sales in the promotional premium market,” said Brooks. “Plus, the TomTom line of GPS products fall into that magic price level for electronics: under $1,000.”