A Rocking Good Time at the Inaugural Boardwalk Bash
The inaugural Boardwalk Bash presented by iPROMOTEu took place June 2 in Atlantic City, N.J. at Gypsy Bar in the Borgata hotel during this year's PROMOTIONS EAST. Hundreds of distributors, salespeople and suppliers danced the night away and enjoyed the music of Sub-G.
Because the event coincided with PROMOTIONS EAST, distributors and salespeople were instructed to visit the trade-show booth of one of the five Boardwalk Bash sponsors to receive their admission bracelets for the party. “It was great to be able to push people to the sponsors’ booths and create more traffic at the show for them,” remarked Linda Forsvall, iPROMOTEu’s marketing manager. “There was a lot of talk and excitement for the event even before it started and even more the next day,” Forsvall added.
“There is no question that Ross Silverstein and iPROMOTEu throw the absolute best industry parties,” commented Steve Rone, vice president of Covington, Tennesee-based World Wide Line. “If iPROMOTEu is hosting a party, it is a sure bet that it will be a fun evening, and you should definitely try to attend,” added Nadine Panetti, vice president of Torrance, California-based PromoBiz USA.