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Sean Norris
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In the marketing world, ubiquity is king, and there is perhaps no product more ubiquitous than the stress reducer. Think about it: what desk, what workstation, what cubicle is complete without one? A promotional pen might spend much of its life in a drawer or buried under those forms you've been meaning to file, but a stress ball—with all its potential for quirky, colorful and eye-catching design—is a conversation piece, a reflection of its owner's personality. A stress reducer demands not just to be squeezed, but to be displayed—and that means a whole lot of brand visibility.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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