By
Sean Norris
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"Great, I'll take 35,000!" you might be exclaiming. But there's more to stress reducers than smiley faces, soft foam and shouting large numbers to no one in particular. In order to capitalize on the substantial promotional opportunities offered by stress reducers, you need to be prepared. You need to know all about durometer (or hardness) and its effect on imprint quality. You need to understand the capabilities and limitations of different printing methods. And most importantly, you need to get creative.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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