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Sean Norris
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KEEPING IT REAL
Blind date-goers and Pittsburgh Pirates fans discovered long ago that realistic expectations are essential for success, and many industry insiders agree that the same can be said for any marketing campaign involving stress reducers. If this seems like a defeatist attitude, it's not. The reality is there are unique challenges present in the manufacture of stress reducers not found in the production of pens, water bottles or other promotional goods.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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