Across the Keyboard
4. PERSONAL DEVICES
There is often a divide between office tech promotions (keyboard cleaners, chargers) and personal tech promotions (headphones, speakers), but Hood thinks there shouldn't be. "Accessories such as headphones and Bluetooth speakers would more often be used for personal use, but they make great business gifts to clients and staff," he said. He added that Bluetooth keyboards are good for office or personal use as well. Malone agreed that personal and corporate tech promotions should address the same needs. "If I were going to choose a method of marketing [electronic] products, it would be to address common problems we experience on [electronic] devices in general, like keeping them clean and protected," he said.
5. AUGMENTED REALITY
Malone mentioned that augmented reality (like the Layar-powered links that appear in Promo Marketing's pages) is the newest trend in tech-friendly items. "QR codes are still useful additions to promotional items, however, [augmented reality] aims to take scanning products to another level," he said.
6. PRODUCTS IN USE
Showing how useful a product is may not be a trend, but it will help you land the sale. "When a client sees the case, charger or other accessory in use, they can better see the value," Hood said. If you are selling a case, put your tablet in that case; if you are selling a charger, charge your phone with that charger. "Better yet, charge their phone or tablet while you are meeting with them," he added.