A Trend Indeed Making Retail Relevant
Adapt the latest consumer styles to give apparel promotions staying power
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FOR A BUSINESS that has traditionally been ever-so-slightly behind what’s happening in retail, using market trends to guide promotional product development and sales might seem futile. However, according to Britt Bivens, director of international trend consultancy PromoStyl, elements of the fashion world do have a place in this industry.
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Christen Gruebel
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