Adidas Ventures Into On-Demand, Customized Apparel

By Hannah Abrams

Adidas is trying out a new on-demand, customizable sweater printing pop-up shop. (Image via engadget)

If consumers had it their way, they would customize a piece of clothing and have it ready immediately. This might seem like a futuristic desire, but it turns out, Adidas is on the ball.

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Hannah Abrams Author's page

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his ~~first~~ second Academy Award.