you think THAT’S funny?
HUMOR AND CHANGES IN SENSIBILITIES ARE REFLECTED IN ADVERTISEMENTS, BUT DO THEY STILL REACH THE RIGHT AUDIENCE?
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Joe Marconi
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Humor is often topical. War, economics, healthcare, terrorism, pollution, hunger and disease are some topical areas that occupy consumers’ minds these days, but none exactly fall into the “feel good” category or would be considered funny by most people. And people don’t laugh at the same things.
Remember “Mr. Whipple,” the fictional supermarket manager featured in store displays and television commercials from 1965 to 1989 for Charmin bathroom tissue? In unvarying repetition, Whipple would scold women who “squeeze the Charmin,” while entertaining himself by doing just that when no one was watching. But he always got caught. And blushed as his customers cackled.
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Joe Marconi
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