Advice for breaking into the financial industry corporate rewards, giveaways and branded merchandice markets

By Michael Cornnell

MAIL CALL

Paper and mail promotions are never too far from the realm of hard goods and apparel that most distributors work with, but certainly some industries and markets pair the two fields better than others. The financial industry is definitely an instance of these worlds being closer rather than farther. Holiday or otherwise-themed teller envelopes would be an obvious crossover, but there are other options as well, like direct mail items.

The sheer amount of e-communications resulting from many institutions shifting to electronic banking has added an interesting facet to these promotions. Internet banking has not adversely affected our product sales in any way, said Ronald Williams, director of sales and marketing for Brandelope, Fenton, Mo. In fact, they are turing to our products as a means to add a human touch to their internet presence.

WELCOME TO THE one story on the financial industry you're going to read this year that isn't about the recession, federal bailouts or corporate crime. Even better, the phrases "main street," "Pay-Czar," and "AIG" will appear in this sentence only. We won't even make cracks about Ben Bernanke's ridiculous beard or sedate, listless facial expressions, tempting as it may be. In fact, as far as we're concerned, there's not even any bad economic news to report. The financial industry is doing just fine.

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