Age Ain't Nothing but a Number
8 reasons selling to senior care is easier than you think
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1. Real Estate
"Most [senior living] communities (particularly new ones) purchase for prospective residents when they visit for tours or as token gifts at an open houses or similar events," explained Nancy Morrison, director of community relations for Dunwoody Village, a senior living community in Newtown Square, Pa. Mike Shulkin, president of Chicago-based A La Carte, mentioned that food is the most popular product at these open-house events. "When prospective tenants visit the [senior living] buildings, the landlords want to give them a promotional packet including some snacks," he said.
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- Companies:
- A La Carte
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Colleen McKenna
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