AHEAD Introduces ChromaPlate Technique

AHEAD, New Bedford, Mass., introduced ChromaPlate, a new technique that allows the company to apply full-color custom graphics to metal accessory items.

The proprietary technique will be efficient for companies or golf courses that are staging golf tournaments or events that require a fast turnaround on items, such as bag tags, divot repair tools, poker chips and money clips, all adorned with a course or event logo.

“There are several benefits customers gain with ChromaPlate,” Chuck Lord, AHEAD’s chief creative officer, said. “We can turn around these custom accessories orders very quickly, and for small minimum orders. The technique works well with intricate logos, logos with gradients or blends, and small text… all with unlimited colors. All of this has created custom accessory opportunities for our buyers that didn’t previously exist. In addition, we are able to assemble it all in great looking, fully customized, metal tins that will likely end up on people’s desks and shelves for years to come.”

The company introduced its accessories line in 2001, so the concept for ChromaPlate was delivered based in response to customers' increased needs and requests.

Examples of how ChromaPlate has been used are available in the AHEAD Accessories Spring 2016 Catalog.

For more information, visit www.aheadweb.com.