AHEAD to Unveil ’14 Apparel Collections at PGA Expo in Las Vegas
When New Bedford, Massachusetts-based AHEAD unveils its 2014 apparel collections for its AHEAD and Kate Lord brands later this month at the PGA Expo in Las Vegas, it marks another company milestone as it introduces new performance products and bold new colors, while adding innovative styling and detailing to its existing and popular offerings.
“Each season we strive to technically push the envelope and stay on course with our competition, which again we have achieved,” said Bill Godden, AHEAD’s director of apparel and headwear. “In our continuing dedication to stay true to who we are, our 2014 collections will feature classic, quality products at affordable prices.”
Headlining AHEAD’s 2014 apparel group is the debut of a Thermal Regulation Collection. Engineered to help maintain optimum body temperature (whether hot or cold), and made of the finest yarns and fabrication techniques, this performance collection will feature three polo options: Heathered Solid Polo, Multi-Stripe Polo and Mini-Gradient Auto Stripe Polo. Available colors include ruby, papaya, shamrock and oasis blue. The collection also will introduce a Full-Zip Soft Shell Vest plus a Heather Half-Zip Pullover.
In keeping with AHEAD’s reputation for offering innovative ornamentation techniques, the company is offering some creative logo placement options as part of its 2014 Outerwear Collection. Just two examples are options for logos to be placed within the stripes on the arms of either the Color-block Pullover or the Polyester Half-Zip Pullover. In that same collection, AHEAD is introducing a new V-Neck Softshell Performance Wind vest as well as a Short Sleeve Half Zip SoftShell Performance Windshirt.
For the golfer who likes to arrive at the course in bold, bright colors, AHEAD’s 2014 Performance Collection doesn’t disappoint. Several new polo offerings will debut, and are available in vibrant colors including red, chili, sunkist, yellow, kelly green, sea salt, oasis blue and pink.